PinAds Lab plans, buys and reports on Pinterest advertising — paid campaigns, organic pin strategy, creative production and catalog management — for brands that want Pinterest to be a real revenue channel, not a side experiment.
We work as the Pinterest arm of your marketing team — strategy, buying, creative and reporting, under one roof.
Campaign structure, audience and keyword targeting, bid and budget management, and continuous optimization across Awareness, Consideration and Conversion objectives.
Weekly and monthly reporting on spend, ROAS, CPA and conversion trends across 7-day and 30-day attribution windows, delivered in the format your team actually reads.
Board structure, pin cadence and SEO-driven titles and descriptions that compound alongside paid spend instead of competing with it.
Static and video pin creative, including AI-assisted product video generation, built specifically for Pinterest's format and discovery behavior.
Product catalog setup and ongoing feed hygiene for Shopping campaigns, so what's in your catalog matches what's actually in stock and on sale.
Pinterest Tag and server-side event setup — page visits, add-to-cart and checkout — so optimization and reporting are built on accurate data.
PinAds Lab is built around one specialism: Pinterest advertising for e-commerce. Over 14 years and more than 300 client accounts, that focus has meant fewer surprises — knowing what Pinterest's algorithm rewards, what a healthy account structure looks like at scale, and where most accounts leave performance on the table.
We currently manage advertising across a portfolio of live e-commerce ad accounts, running weekly performance reviews and continuous optimization rather than a set-and-forget approach.
No lengthy onboarding. Most accounts are live within a week of the strategy call.
We review your catalog, past performance and goals, and propose a campaign structure.
You grant access via Pinterest Business Access. We set up tracking, catalog and campaigns.
Campaigns go live. We manage bids, budgets and creative on an ongoing basis.
Weekly performance reports and a monthly review call to plan the next sprint.
Tell us about your catalog and current channels. We'll reply with an honest read on whether Pinterest is a fit.
hello@pinadslab.com